Here is your pdf: Federal Trade Commission – United States of America – ANA Advertising Law and Public Policy Conference in Washington, DC

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Back to the Future on 600 Pennsylvania Avenue

Remarks of Maureen K. Ohlhausen

Commissioner, Federal Trade Commission

1

ANA Advertising Law and Public Policy Conference

Washington, DC

April 23,

2014

Thank you for the invitation to address the ANA Conference. The Federal Trade

have long been involved in this area, both at the Commission and in privat

e practice. I have been

particularly interested in the interaction between our competition and consumer protection

forefront. Today, I will discuss the important ro

le that information plays in markets and why

where

the FTC draws the line in advertising matters for competition and ultimately for

consumers.

2

As part of that discussion, I will highlight recent developments in the

Commission

s advertising substantiation

program.

appropriate! But I want to go back further than you may expect, and not just to when the FTC

was created in 1914. Rather, I am looking back to over two hundred

years ago, when the drafters

1

The views expressed in this speech are solely those of Commissioner Ohlhausen and are not

intended to reflect the

views of the Commission or any other Commissioner.

2

This part of the discussion draws upon themes explored by former Chairman Deborah Platt Majoras in

The Vital

Role of Truthful

Information in the Marketplace

,

October 11, 2007.

United States of America

Federal Trade Commission

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